Publications in collaboration with researchers from Universidad de Castilla-La Mancha (2)

2022

  1. Connected audiences in digital media markets: the dynamics of university online video impact

    European Research on Management and Business Economics, Vol. 28, Núm. 1, pp. 11-20

2021

  1. The dynamics of the university impact on YouTube: a comparative analysis

    Social Network Analysis and Mining, Vol. 11, Núm. 1