Publications en collaboration avec des chercheurs de Universidad de Burgos (4)

2021

  1. Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online

    Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20

2020

  1. Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria

    Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 108-128

2016

  1. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

2015

  1. New service innovation success: Analyzing the influence of performance indicator nature

    Computers in Human Behavior, Vol. 51, pp. 1024-1031