Publications by the researcher in collaboration with Ana Isabel Jiménez Zarco (2)

2023

  1. Improving the social performance of women-led microenterprises: The role of social media marketing actions

    Technological Forecasting and Social Change, Vol. 191

2021

  1. Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

    Frontiers in Psychology, Vol. 12