Rocio
Carranza Vallejo
Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, EspañaPublications in collaboration with researchers from Universidad del País Vasco/Euskal Herriko Unibertsitatea (1)
2020
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PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
Industrial Management and Data Systems, Vol. 120, Núm. 12, pp. 2349-2374