Publicaciones en colaboración con investigadores/as de Universidad de Castilla-La Mancha (13)

2024

  1. Displaying ingredients on healthy snack packaging: A study on visual attention, choice, and purchase intention

    Journal of Sensory Studies, Vol. 39, Núm. 4

  2. What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior

    Voluntas, Vol. 35, Núm. 2, pp. 253-265

2023

  1. La comunicación experiencial como estrategia creativa para promocionar los eventos turísticos españoles

    Revista de Ciencias de la Comunicación e Información, Vol. 28, Núm. 1, pp. 77-98

  2. Unlocking knowledge through escape rooms in online higher education: proposal for learning about consumer behavior

    Learning with escape rooms in higher education online environments (IGI Global), pp. 242-261

  3. Which career should I choose? Application of a pre-university vocational guidance platform based on the Ikigai methodology

    International Conference on Higher Education Advances

2022

  1. Dark Tourism Branding

    Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 766-769

  2. The journey towards finding your favourite university. A segmentation study based on selection criteria

    Journal of Marketing for Higher Education

2021

  1. Tell me what you study and where you live! Exploring the role that these aspects play when choosing a university

    International Conference on Higher Education Advances

  2. ¡Pide mi vino!: análisis con eye tracking del etiquetado de botellas de vino en una feria nacional del vino

    Vivat Academia, Núm. 154

2020

  1. Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective

    Corporate Reputation Review, Vol. 23, Núm. 2, pp. 57-77

  2. Internal branding at university: Do tenure and job security matter?

    International Conference on Higher Education Advances

2019

  1. Neurobranding universitario: neurociencia como metodología para analizar un evento de graduación

    Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 251-273

  2. Thinking about going to university? Segmenting undergraduates

    5TH INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD'19)