Publications by the researcher in collaboration with Juan Antonio García Martín (6)

2022

  1. The journey towards finding your favourite university. A segmentation study based on selection criteria

    Journal of Marketing for Higher Education

2021

  1. Tell me what you study and where you live! Exploring the role that these aspects play when choosing a university

    International Conference on Higher Education Advances

  2. Tell me what you study and where you live!: Exploring the rolethat these aspects play when choosing a university

    7th International Conference on Higher Education Advances (HEAd'21) (edUPV, Editorial Universitat Politècnica de València), pp. 899-906

2020

  1. Internal branding at university: Do tenure and job security matter?

    International Conference on Higher Education Advances

2019

  1. Thinking about going to university? Segmenting undergraduates

    5th International Conference on Higher Education Advances (HEAd' 19)

  2. Thinking about going to university? Segmenting undergraduates

    5TH INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD'19)