Publikationen, an denen er mitarbeitet María Esther Calderón Monge (5)

2021

  1. How to select franchisees: A model proposal

    Journal of Business Research, Vol. 135, pp. 676-684

2020

  1. Analysis of sustainable consumer behavior as a business opportunity

    Journal of Business Research, Vol. 120, pp. 74-81

2017

  1. Economic sustainability in franchising: A model to predict franchisor success or failure

    Sustainability (Switzerland), Vol. 9, Núm. 8

  2. Effects of contract and trust on franchisor performance

    Contemporary Economics, Vol. 11, Núm. 4, pp. 383-400

2016

  1. Franchising in Europe: Exploring the Case of Spain with Self-organizing Time Maps

    Psychology and Marketing, Vol. 33, Núm. 7, pp. 559-572