Prospectivas en Comunicación Multimedia
PROCOMM
Universidad de Especialidades Espíritu Santo
Guayaquil, EcuadorUniversidad de Especialidades Espíritu Santo-ko ikertzaileekin lankidetzan egindako argitalpenak (32)
2024
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Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
Management Decision, Vol. 62, Núm. 2, pp. 471-491
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Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?
Comunicacao e Sociedade, Vol. 45
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The trend towards anti-capitalist dystopia in contemporary serials: Narrative analysis of the Korean tragedy Squid Game
Northern Lights, Vol. 22, pp. 59-76
2023
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Apomediation and Disintermediation: YouTube Prescribers on Fad Diets
Open Public Health Journal, Vol. 16
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Audiovisual in the streaming era: Millennials' and centennials' perspectives on cruelty and historical truthfulness
ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, Vol. 13, Núm. 4
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Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach
Corporate Communications
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Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University
Publications, Vol. 11, Núm. 2
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Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
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Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022
KOME, Vol. 11, Núm. 2, pp. 49-67
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Streaming audiovisual audiences: analysis of the feelings of efficacy, alienation and cynicism in millennials and centennials in Spain and Mexico
Creative Industries Journal
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The Process of the Transfer of Hate Speech to Demonization and Social Polarization
Politics and Governance
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Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Journal of Management Development, Vol. 42, Núm. 6, pp. 425-435
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‘Millennials and centennials’ perspective on streaming narratives in Spain and Mexico: Spiral of silence, bandwagon effect, and third person effect
Research Journal in Advanced Humanities, Vol. 4, Núm. 3, pp. 38-54
2022
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From the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America
Journalism Practice, Vol. 16, Núm. 8, pp. 1578-1596
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OK, Boomer: New Users, Different Platforms, New Challenges
Media and Communication
2021
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Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
SAGE Open, Vol. 11, Núm. 4
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Public Television in Andean America: History, Ownership Changes, and Criticism from Argentina, Bolivia, Chile, Colombia, Ecuador, and Peru
Media History, Vol. 27, Núm. 4, pp. 539-557
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The cinema of cruelty in streaming: elements of perversity in Chernobyl and years and years
Journal for Cultural Research, Vol. 25, Núm. 2, pp. 202-219
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‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
International Journal of Environmental Research and Public Health, Vol. 18, Núm. 8
2020
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Alcohol and betting radio advertising in spain. A comparative analysis of the minor’s protection time slot from a media responsibility perspective
International Journal of Environmental Research and Public Health, Vol. 17, Núm. 23, pp. 1-15