La inteligencia artificial (IA) en TikTokla plataforma habla sobre su uso

  1. Sidorenko-Bautista, Pavel 1
  2. Lacasa, Pilar 1
  3. Matsumoto, Mitsuko 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revue:
Infonomy

ISSN: 2990-2290

Année de publication: 2024

Titre de la publication: Data representation

Volumen: 2

Número: 3

Type: Article

DOI: 10.3145/INFONOMY.24.040 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Infonomy

Résumé

Today, TikTok is among the most widely used platforms globally. TikTok's utilization of AI is closely linked to its success. This idea is present in its users almost intuitively, but TikTok is opaque in describing how it is managed. In this paper, we look closely at what TikTok tells us about how the platform employs AI functionalities. We consulted its web pages and the bot embedded in TikTok's Business Center. The results show that TikTok is not entirely transparent about the algorithm that governs the "for you" section but acknowledges the use of generative AI in content generation, in collaboration with other partner tools such as CapCut.

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