Navigating the Evolving Landscape of Advertising: Implications for Children

  1. Fernández-Gómez, E.
  2. Segarra-Saavedra, J.
  3. Castelló-Martínez, A.
Book:
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

ISBN: 9783031557354

Year of publication: 2024

Pages: 15-33

Type: Book chapter

DOI: 10.1007/978-3-031-55736-1_2 GOOGLE SCHOLAR
Data source: Scopus