Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?

  1. Castillo-Abdul, B.
  2. Romero-Rodríguez, L.M.
  3. Fernández-Rodríguez, C.
Journal:
Comunicacao e Sociedade

ISSN: 2183-3575,  1645-2089

Year of publication: 2024

Volume: 45

Type: Article

DOI: 10.17231/COMSOC.45(2024).5629 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus