Incidencia de la propiedad del teléfono móvil en la exposición y actitud hacia la publicidad en los menores

  1. Feijoo, Beatriz 1
  2. Fernández-Gómez, Erika 1
  3. Núñez-Gómez, Patricia 2
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Ano de publicación: 2024

Título do exemplar: Special issue: "Audiovisual content in the new era of screens and mobile devices"

Volume: 16

Número: 3

Tipo: Artigo

DOI: 10.62161/REVVISUAL.V16.5232 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Resumo

This study examines the impact of mobile phone ownership on the exposure and attitude towards advertising that children receive through this device. This is a variable that has been little addressed, although it is relevant for the personalisation of mobile advertisements. A total of 1070 online surveys were conducted among children between 10- and 14-years old living in Spain. The results indicated that mobile ownership introduces significant differences in exposure to advertising on Instagram, Spotify, TikTok and Twitch. With regard to attitude, no statistically significant differences were observed between owners and non-owners. In both cases, the preferred predisposition was to ignore advertising messages.

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