Creating a Re-Tech Theme Park through the Neuromarketing and Cartoon Characters

  1. Bu, Naipeng (Tom) 3
  2. Parra-López, Eduardo 5
  3. Barrientos-Baez, Almudena 4
  4. Li, Tairan 1
  5. Pérez-Sánchez, María de los Ángeles 2
  1. 1 Hong Kong Polytechnic University
    info

    Hong Kong Polytechnic University

    Kowloon, Hong Kong

    ROR https://ror.org/0030zas98

  2. 2 Zhejiang University Hangzhou, Zhejiang Province China
  3. 3 Shandong University (China)
  4. 4 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  5. 5 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

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Revista:
preprints.org

Año de publicación: 2022

Páginas: 20

Tipo: Artículo

DOI: 10.20944/PREPRINTS202206.0150.V1 GOOGLE SCHOLAR lock_openAcceso abierto editor

Resumen

Renewable energy technologies (RET) are critical to the sustainable development of modern societies. Hong Kong has set up a RET theme park so as to fulfil the needs of and impartknowledge on RET through entertainment and educational activities. Such understanding aids informulating appropriate future park designs and neuromarketing strategies to maximize the attractiveness of the park. Therefore, this study attempts to investigate potential visitors’ preferences withregard to cartoon characters in the RET theme park, especially for student groups to meet the “edutainment” theme of the park. A total of 400 people have participated in this study. Findings indicate that Snoopy, Mickey Mouse, and Donald Duck show a high degree of likeness of presence inthe RET theme park.

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