Análisis de la creatividad como factor del éxito en la película “Titanic”

Abstract

Currently we live in an era of overexposure to all kinds of images and content, but in turn the time of consumption of artistic and leisure products has increased considerably. Art in general and cinema in particular requires all possible elements to differentiate and stand out among an immense and varied offer. There are many factors that can affect the success or failure of an audiovisual product, some of them even external to the product itself, but the creativity of the proposal can mark if the work will get or not catch and move the public. The main objective of this study is to analyze how the elements of creativity proposed by Guilford were developed in 1950 throughout the movie “Titanic” (Lamont & Cámeron, 1997). To achieve this objective, a case study was developed with a qualitative methodology. The “Titanic” film has been taken as an object of study due to its relevance at the international level in terms of collection, awards and criticism. Its success serves as an example to analyze the elements that stand out in its preparation.