Humour as an advertising resource: memes at the service of brands. The case of Casio

  1. González-Aguilar, J.M.
  2. Feijoo, B.
  3. Caluori, R.
Journal:
European Journal of Humour Research

ISSN: 2307-700X

Year of publication: 2023

Volume: 11

Issue: 4

Pages: 54-74

Type: Article

DOI: 10.7592/EJHR.2023.11.4.854 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus