Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram
- Barquero Cabrero, J.D.
- Castillo-Abdul, B.
- Talamás-Carvajal, J.A.
- Romero-Rodríguez, L.M.
Revue:
Humanities and Social Sciences Communications
ISSN: 2662-9992
Année de publication: 2023
Volumen: 10
Número: 1
Type: Article
