Online prosumer convergenceListening, creating and sharing music on YouTube and TikTok

  1. Arantxa Vizcaíno-Verdú 1
  2. Patricia De-Casas-Moreno 2
  3. Simona Tirocchi 3
  1. 1 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

  2. 2 Universidad de Extremadura
    info

    Universidad de Extremadura

    Badajoz, España

    ROR https://ror.org/0174shg90

  3. 3 University of Turin
    info

    University of Turin

    Turín, Italia

    ROR https://ror.org/048tbm396

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Journal:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Year of publication: 2023

Volume: 36

Issue: 1

Pages: 151-166

Type: Article

DOI: 10.15581/003.36.1.151-166 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Comunicación y sociedad = Communication & Society

Abstract

Social media and prosumers have encouraged participatory creativity in the era of platformization. In this context, successful platforms such as YouTube and TikTok have facilitated users interact with music content in a wide variety of meaningful and evocative videos. In the light of research on the cultural prosumption of Internet content, as well as the global exchange of musical data, which is leading an emerging and innovative digital convergence, this study analyses the intersection between digital music and users through the Music Prosumer Questionnaire (MuPQ). This tool consists of three dimensions and 21 items based on (a) music preferences, (b) use of social media, and (c) music engagement. For this purpose, we collected the response of 698 users from Spain and Italy. The results showed that digital and visual music is essential to users’ life as a means of expression and relationship with other people. In particular, in their role as music curator, are more interested in “music watching” than in blind listening, which is related to mainstream music viewing dynamics. These findings provide new insights for understanding how music evolves according to the relationship between users and social media beyond technological progress.

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