The empowerment of the film spectatorTheatrical on demand in Spain

  1. Rafael Linares Palomar 1
  2. Antonio Baraybar Fernández 1
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2017

Issue Title: Públicos vulnerables y empoderamiento digital

Volume: 26

Issue: 1

Pages: 67-76

Type: Article

DOI: 10.3145/EPI.2017.ENE.07 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Sustainable development goals

Abstract

Thanks to the possibilities generated by digital technology a new scenario has emerged in which large groups of people are able to efficiently innovate and transform the traditional practices of companies and organizations. This article presents the results of research into the distribution and screening of films in Spain through a phenomenon known as theatrical on demand. In addition to a descriptive analysis, quantitative and qualitative data is presented to provide an evaluation of the economic, cultural, and social dimensions of this new relationship between audiences and movies. Commercial business innovation and social innovation are not separate concepts. An active society can serve as a vehicle new cultural experiences and new forms of marketing that provide access to independent productions that would otherwise be difficult to get to market through conventional distribution channels.

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Data source: Dialnet