La comunicación digital del FC Barcelona y el Real Madrid CF y su percepción por los periodistas deportivos
ISSN: 2174-3681
Year of publication: 2012
Issue Title: Relaciones Públicas 2.0
Volume: 2
Issue: 4
Pages: 277-298
Type: Article
More publications in: Revista Internacional de Relaciones Públicas
Abstract
The FC Barcelona and Real Madrid CF have changed their communicative management model, especially in its relationship with the media. Favored by the introduction of ICT, Communication departments of these entities constitute gatekeeper to control and issue, through their own media, such as television and radio stations and media own online, the information that they generate. Thus, controlling broadcast messages and their target audiences directly without the intermediation of the mainstream media, conditioning routines productive sports journalists. The aim of this paper is to show the perception that these professionals have about the different tools and online media Communication departments to use these clubs in their daily activities with the media.
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