La RSC como factor de reputación en los clubes de fútbol profesionales

  1. Olabe Sánchez, Fernando
Journal:
aDResearch: Revista Internacional de Investigación en Comunicación

ISSN: 1889-7304

Year of publication: 2012

Issue Title: Responsabilidad Social Corporativa

Issue: 6

Pages: 144-157

Type: Article

DOI: 10.7263/ADRESIC-006-01 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: aDResearch: Revista Internacional de Investigación en Comunicación

Abstract

Today, professional football clubs involved in Europe’s top leagues leverage the emotional capital that is generated around the history of the entity and the emotions and feelings that cause their star players to settle on this basis both the strategy business and corporate reputation. This article focuses on a critical research through the literature review of the matter, on the implication that it has acquired Corporate Social Responsibility (CSR) in the management of these entities and how it has incorporated the business assets of institutions no longer behave just like sports organizations but as international brands. That football has become a spectator sport rather than just a sporting event is directly linked to the participation of different organizations, institutions and entities, related and unrelated to sport, each of the clubs, depending on their interests and of their particular objectives, which in the end is also in the visibility of the sport organization. Along these lines, these professional sports organizations are covered as well as companies themselves and, subject to business models in which corporate behavior has consequences on the environment in which they operate and with target audiences to which they relate, for so their behavior must also be socially responsible business.

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