Los medios de comunicación como público objetivo de los clubes de fútbol. La liga de fútbol profesional en España (LFP) como caso de estudio
ISSN: 1605-4806
Year of publication: 2011
Issue Title: El otro calentamiento global
Issue: 77
Type: Article
More publications in: Razón y palabra
Abstract
The transformation of football clubs in Spain Sports Corporation (SAD) in the mid 90's of last century led to the professionalization of the occupational structures of these sports bodies and a change in its business model. One of the areas that became more prominent role within the club was that of communication, which prompted the relationships that these institutions should be maintained in the new stage with its stakeholders. In this article, we analyze, through literature review, how two decades later, media and sports journalists have been set as one of the main stakeholders of the professional football clubs in a relationship of mutual dependence and necessary for both parties.