“No moral integrity”Influencer sharenting and parental protective perception
- Vizcaíno-Verdú, Arantxa 1
- Aguaded, Ignacio 2
- Ortega-Tudela, Juana M. 3
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1
Universidad Internacional de La Rioja
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2
Universidad de Huelva
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3
Universidad de Jaén
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ISSN: 0211-2175, 2340-5236
Año de publicación: 2023
Título del ejemplar: Cibercultura en els mitjans socials: ciutadania, educació i creativitat a través dels nous llenguatges
Número: 69
Páginas: 11-31
Tipo: Artículo
Otras publicaciones en: Anàlisi: Quaderns de comunicació i cultura
Resumen
La sobreexposició filial (sharenting) ha estat analitzada des de diferents perspectives introduint qüestions relacionades amb els riscos i les oportunitats d’exposar la vida dels infants a les xarxes socials. Els investigadors han estudiat com afecta aquest fenomen a la vida dels influencers, els menors, els joves i les famílies que el practiquen a YouTube, Instagram i TikTok. Aquests sharenters comparteixen una mateixa opinió, segons la qual aquest tipus de comportament no és problemàtic perquè garanteix la seguretat dels infants. No obstant això, alguns estudis mostren els prejudicis i les conseqüències d’aquesta pràctica per a la integritat dels menors a Internet. Aquest estudi aborda la percepció d’aquells pares que no estan familiaritzats amb el fenomen de la sobreexposició filial practicada pels influencers de YouTube, Instagram i TikTok amb la finalitat de comprendre les seves preocupacions ètiques en matèria de criança alienes a aquestes pràctiques populars i comunitàries. A través d’un qüestionari a 350 pares iberoamericans, s’exploren les seves opinions sobre el fenomen, les raons per les quals creuen que els influencers comparteixen la vida dels seus fills, i els potencials riscos d’aquesta activitat en correlació amb l’ús de les xarxes socials. Els pares van argumentar que existia una falta d’integritat moral entre els influencers i van posar l’èmfasi en la importància de protegir els menors per evitar transformar-los en mers actius promocionals. Es conclou que, més enllà de les polítiques de privacitat d’aquestes plataformes, s’ha de continuar investigant sobre com influeixen les seves característiques úniques en la seguretat dels menors a Internet.
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