The naming rights in Spanish theatresAn advertising opportunity for brands

  1. Pablo Díaz Morilla
  2. Andrea Castro Martínez
  3. Juan Salvador Victoria Mas
Book:
CUICIID 2018: International university congress on communication in the profession and at today's university : contents, research, innovation and teaching

Publisher: Fórum XXI

ISBN: 978-84-09-04967-7

Year of publication: 2018

Pages: 37-40

Congress: CUICIID 2018 (8. 2018. null)

Type: Conference paper

DIALNET GOOGLE SCHOLAR
Data source: Dialnet