Uso de Twitter y repercusión en medios de comunicación de la Semana Santa andaluza ante la suspensión de las procesiones provocada por el Covid-19

  1. Cristófol, Francisco Javier
  2. Segarra-Saavedra, Jesús
  3. Cristófol-Rodríguez, Carmen
Revista:
Ambitos: Revista internacional de comunicación

ISSN: 1988-5733,  1139-1979

Año de publicación: 2023

Número: 62

Páginas: 143-160

Tipo: Artículo

DOI: 10.12795/AMBITOS.2023.I62.08 DIALNET GOOGLE SCHOLAR lock_openIdus editor

Otras publicaciones en: Ambitos: Revista internacional de comunicación

Resumen

Easter Week in Andalusia is one of the greatest manifestations of popular religiosity. Citizens have been taking part in traditional processions, acts and events since the 14th century. Covid-19 meant that in 2020 and 2021 these events could not be held in the streets, but the work of the brotherhoods remained active, especially in social networks, which was echoed in the media. This article uses content analysis to investigate the 2,856 tweets published by the institutions that organise the Easter Week processions in the eight provincial capitals of Andalusia between 14/03/2020 and 31/01/2021. In addition, an automatic categorisation was carried out with MeaningCloud and their presence in the media was analysed through MyNews, in order to identify news related to the exhibitions of the religious heritage of the brotherhoods that were announced at Easter in the absence of on-site processions. This last analysis was carried out with publications between 01/01/2021 and 28/02/2021. It was found that the Council of Brotherhoods of Seville was the entity with the most posts, but also the one with the most tweets that were not retweeted by the online community; and that the publication of content was concentrated in April 2020. It is confirmed that the number of publications on Twitter does not imply a greater impact or interaction with the public and that the analysis with automated tools is not adapted to the specific terminology and the presence in the media is not relevant.

Referencias bibliográficas

  • Alonso González, M. (2015). Hermandades de Semana Santa y redes sociales. Las nuevas tecnologías al servicio de la Información Cofrade. Pangea, 6(1), 127-158. https://doi.org/10.52203/pangea.v6i1.117
  • Bardin, L. (1996). Análisis de contenido (C. Suárez, Trad.). Ed. Akal.
  • Bon, N. G. (2008). The pilgrimage to Stavridi in the Himarë/Himara area of Southern Albania. Glasnik SED, 48(1- 2), 44-54. https://bit.ly/3nuKBqK
  • Calvo Rubio, L. M., Cantero de Julián, J. I., & Serrano Tellería, A. (2019). La comunicación transmedia en las celebraciones populares. El caso de la Semana Santa en Cuenca. Sphera Publica: Revista de Ciencias Sociales y de la Comunicación, 1(19), 91-110. https://bit.ly/2QjAaLN
  • Carreras Álvarez, M. del V. (2012). La implantación de las redes sociales en el mundo cofrade. El caso de las hermandades de penitencia de Sevilla. En K. M. Ayerdi & A. L. Urreta (Eds.), IV Congreso Internacional de Ciberperiodismo y web 2.0 (pp. 1-17). Servicio Editorial de la Universidad del País Vasco. http://hdl.handle. net/10810/41327
  • Cartes Barroso, M. J. (2016). Perfil, formación y horizontes del informador cofrade. En M. Saavedra Llamas & M. de Miguel Zamora (Coords.) & C. Jiménez Narros (Ed.), Tendencias en el ecosistema mediático (pp. 39-49). Dykinson. https://www.torrossa.com/en/resources/an/4145976
  • Cartes Barroso, M. J. (2019). Análisis de la presencia de las hermandades rocieras en las redes sociales. Question/ Cuestión, 1(63), e181. https://doi.org/10.24215/16696581e181
  • Chen, S., Law, R., Xu, S., & Zhang, M. (2020). Bibliometric and Visualized Analysis of Mobile Technology in Tourism. Sustainability, 12(19), 7975. https://doi.org/10.3390/su12197975
  • Cristófol Rodríguez, C., Cristòfol, F. J., & Paniagua Rojano, F. J. (2014). Religion through the local media on Twitter. The Holy Week in Malaga. Trípodos, (35), 43-55. https://bit.ly/3dK4wzD
  • De Ascaniis, S., Mutangala, M. M., & Cantoni, L. (2018). ICTs in the tourism experience at religious heritage sites: A review of the literature and an investigation of pilgrims’ experiences at the Sanctuary of Loreto (Italy). Church, Communication and Culture, 3(3), 310-334. https://doi.org/10.1080/23753234.2018.1544835
  • De Carvalho, L. F., Carazza, E. A., Carvalho, D. B. F., Corrêa, F., & Brasileiro, A. D. F. (2016). (2016). Development of e-guide app for the Holy Week. En SBSI 2016 - 12th Brazilian Symposium on Information Systems: Information Systems in the Cloud Computing Era (Vol. 1, pp. 361-368). https://bit.ly/3sMylnN
  • De Sousa, M., & da Rosa, A. (2020). The Mediatization of Camino De Santiago: Between the Pilgrimage Narrative and Media Circulation of the Narrative. Religions, 11(10), 480. https://doi.org/10.3390/rel11100480
  • Dragić, M. (2019). The Feast of Corpus Christi in Croatian Catholic Church-folk cultural heritage. Crkva U Svijetu, 54(1), 59-81. https://bit.ly/3nslRiM
  • El-Gohary, H. (2020). Coronavirus and Halal Tourism and Hospitality Industry: Is It a Journey to the Unknown? Sustainability, 12(21), 9260. https://doi.org/10.3390/su12219260
  • Ferencová, M., Mišenčíková, V., & Kot, S. (2014). An analytical view of using e-communication tools in promoting of selected pilgrim tourism sites in Slovak Republic. Journal of Environmental Management and Tourism, 5(2), 223-229.
  • Fernández Rodríguez, M. L. (2016). Discursos sobre Santiago de Compostela y el/los caminos de Santiago en la novela española actual (2010) a través de nuevas técnicas analíticas digitales: Posibilidades y valor de conocimiento generado [Tesis doctoral, Universidad de Santiago de Compostela]. Minerva, Repositorio Institucional da USC. https://minerva.usc.es/xmlui/handle/10347/14936
  • Fuentetaja, I. G., & Abad-Galzacorta, M. (2019). Religious tourism and emotional experiences: An emotional cartography of Jerusalem. International Journal of Religious Tourism and Pilgrimage, 7(2), 105-121. https:// doi.org/10.21427/rw1f-9087
  • Gilli, M., & Palmisano, S. (2016). Holy holidays: Why is monastic tourism attractive? Insight from Italian Catholic Monasticism. En I. Jonveaux & S. Palmisano (Eds.), Monasticism in modern times (pp. 99–115). Routledge. https://doi.org/10.4324/9781315595986
  • Jansen, W., & Notermans, C. (Eds.). (2012). Gender, nation and religion in European Pilgrimage. Routledge., 10.4324/9781315584126
  • Jupowicz-Ginalska, A., Leonowicz-Bukała, I., & Adamski, A. (2020). Polish Nationwide Catholic OpinionForming Weeklies on Facebook—A Marketing Perspective. Religions, 11(5), 246. https://doi.org/10.3390/ rel11050246
  • Khabibullina, Z. R. (2019). Taking selfies in mecca: Haram or still the venerable Hajj? Siberian Historical Research, (2), 85-107. https://doi.org/10.17223/2312461X/24/5
  • Kim, H., Yilmaz, S., & Ahn, S. (2019). Motivational landscape and evolving identity of a route-based religious tourism space: A case of camino de santiago. Sustainability, 11(13). https://doi.org/10.3390/su11133547
  • Krihtova, T. (2018). Easter cakes on Instagram. Spectalisation of Easter by young russian women. Tikhon University Review, 79(79), 98–114. https://doi.org/10.15382/sturI201879.98-114
  • Kurrat, C., & Heiser, P. (2020). ‘This trip is very meaningful to me, so I want to remember it forever’: Pilgrim tattoos in Santiago de Compostela. International Journal of Religious Tourism and Pilgrimage, 8(5), 12–24. https://bit.ly/2RUZojL
  • Lane, D. (2019). ‘Know thyself and change the world’: The Western Pilgrimage narrative and South Asia. International Journal of Religious Tourism and Pilgrimage, 7(2), 76-84. https://bit.ly/3vk1qIT
  • Marine-Roig, E. (2019). Destination Image Analytics Through Traveller-Generated Content. Sustainability, 11(12), 3392. https://doi.org/10.3390/su11123392
  • Moscarelli, R. (2020). Il turismo lento come occasione di pianificazione territoriale e di rinnovamento urbano: il caso del cammino di Santiago. Archivio di studi urbani e regionali, 129(3), 152-174. https://doi.org/10.3280/ asur2020-129007
  • Muaremi, A., Bexheti, A., Gravenhorst, F., Seiter, J., Feese, S., Arnrich, B., & Tröster, G. (2014). Understanding aspects of pilgrimage using social networks derived from smartphones. Pervasive and Mobile Computing, 15, 166-180. https://doi.org/10.1016/j.pmcj.2014.06.006
  • MyNews. (2021). Hemeroteca Digital. https://www.mynews.es/hemeroteca-digital/
  • Parish, H. (2020). The absence of presence and the presence of absence: Social distancing, sacraments, and the virtual religious community during the covid-19 pandemic. Religions, 11(6), 276. https://doi.org/10.3390/ rel11060276
  • Park, H., Seo, S., & Kandampully, J. (2016). Why post on social networking sites (SNS)? examining motives for visiting and sharing pilgrimage experiences on SNS. Journal of Vacation Marketing, 22(4), 307-319. https:// doi.org/10.1177/1356766715615912
  • Park, J., Bonn, M., & Cho, M. (2020). Sustainable and Religion Food Consumer Segmentation: Focusing on Korean Temple Food Restaurants. Sustainability, 12(7), 3035. https://doi.org/10.3390/su12073035
  • Popelková, K. (2019). Easter and the ways of celebrating it in slovakia in the 21st century. Narodopisna Revue, 29(4), 275-286. https://bit.ly/46xQz0t
  • Qurashi, J., & Sharpley, R. (2018). The impact of SMART media technologies (SMT) on the spiritual experience of hajj pilgrims. International Journal of Religious Tourism and Pilgrimage, 6(3), 37-48. https://bit.ly/48NRFHs
  • Ramos, C. M. Q., Henriques, C. H. N., & Lanquar, R. (2016). Augmented reality for smart tourism in religious heritage itineraries: Tourism experiences in the technological age. En J. Rodrigues, P. Cardoso, J. Monteiro, & M. Figueiredo (Eds.), Handbook of research on human-computer interfaces, developments, and applications (pp. 245-272). IGI Global. https://doi.org/10.4018/978-1-5225-0435-1.ch010
  • Robina Ramírez, R., & Pulido Fernández, M. (2018). Religious Experiences of Travellers Visiting the Royal Monastery of Santa María de Guadalupe (Spain). Sustainability, 10(6), 1890. https://doi.org/10.3390/ su10061890
  • Rodríguez-Fernández, M. M., Rodríguez-Vázquez, C., & Martínez-Fernández, V. (2015). Social media communication and the Way of Santiago. 10th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-16). IEEE. https://doi.org/10.1109/CISTI.2015.7170580
  • Štefko, R., & Mudrík, M. (2017). Using social networks to create and share experiences in creative tourism. En A. Kiráľová (Ed.), Driving tourism through creative destinations and activities (pp. 260-277). IGI Global. https:// doi.org/10.4018/978-1-5225-2016-0.ch013
  • Tinto Arandes, J. A. (2013). El análisis de contenido como herramienta de utilidad para la realización de una investigación descriptiva. Un ejemplo de aplicación práctica utilizado para conocer las investigaciones realizadas sobre la imagen de marca de España y el efecto país de origen. Provincia, (29), 135-173. https:// bit.ly/2QONvf2
  • Vekemans, T. (2019). Roots, Routes, and Routers: Social and Digital Dynamics in the Jain Diaspora. Religions, 10(4), 252. https://doi.org/10.3390/rel10040252
  • Venugopal, K., & Vishnu Murty, D. (2019). Impact of e-marketing promotions on the performance of religious tourism: In case of srikakulam district, A.P, India. International Journal of Engineering and Advanced Technology, 8(6s3), 1289-1292. https://doi.org/10.35940/ijeat.F1223.0986S319
  • Wiśniewski, L. (2018). Religious tourism in christian sanctuaries: The implications of mixed interests for the communication of the faith. Church. Communication and Culture, 3(3), 199-220. https://doi.org/10.1080/23 753234.2018.1537674
Fuente de los datos: Dialnet