El impacto de la pandemia del COVID-19 en la percepción de los DMOs sobre la sostenibilidad en los destinos: una nota de investigación

  1. Jorge Rivera García 1
  2. Ricardo Pastor Ruiz 1
  1. 1 Uivesitat Oberta de Catalunya (UOC)
Revista:
Ayana: Revista de Investigación en Turismo

ISSN: 2718-6717

Any de publicació: 2021

Volum: 1

Número: 2

Tipus: Article

DOI: 10.24215/27186717E010 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Ayana: Revista de Investigación en Turismo

Objectius de Desenvolupament Sostenible

Resum

Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of the tourism destination. The use of communication in these scenarios is crucial. Recent studies suggest that, following the Covid-19 crisis, demand for responsible tourism products should increase, leading to more sustainable tourism. This research examines the role of DMOs in responsible tourism during the current crisis to find out what their perception of destination positioning is and what changes, as a consequence of the impact of the crisis, have occurred in their marketing strategy on sustainable tourism.

Referències bibliogràfiques

  • Bakar, N. A., & Rosbi, S. (2020). Effect of Coronavirus disease (COVID-19) to tourism industry. International Journal of Advanced Engineering Research and Science, 7(4), 189–193.
  • Blackman, D., & Ritchie, B. W. (2008). Tourism crisis management and organizational learning: The role of reflection in developing effective DMO crisis strategies. Journal of Travel & Tourism Marketing, 23(2-4), 45-57.
  • Buhalis, D., Development., J. F.-S. tourism, & 1995, U. (1995). Environmental impacts on tourist destinations: an economic analysis. Cabdirect.Org.
  • D’Angella, F., & de Carlo, M. (2014). Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites. In Current Issues in Tourism (Vol. 19, Issue 7, pp. 624–633). Routledge. doi:10.1080/13683500.2014.965133
  • García, A., Soto, L. & Soutullo, E. (2020). Turismo en tiempos de pandemia: la percepción de los residentes argentinos sobre el riesgo a viajar. Ayana Revista de Investigación en Turismo 1(1) 48-55
  • Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 1–20. doi:10.1080/09669582.2020.1758708
  • Rivera García, J., & Pastor Ruíz, R. (2020). ¿Hacia un turismo más sostenible tras el covid-19? Percepción de las agencias de viajes españolas. Gran Tour, Revista de investigaciones turísticas (21).
Fuente de los datos: Dialnet