Previsión de la demanda multi-país para una empresa fabricante del sector de la construcción, basada en variables externas macroeconómicas extraídas de fuentes open-data
- Lorena Polo-Navarro 1
- Marta Sarasa-Rubio 1
- David Ciprés-Bagüeste 1
- David Escuín -Fino 1
- 1 Instituto Tecnológico de Aragón
ISSN: 2340-6585
Ano de publicación: 2022
Volume: 10
Número: 1
Tipo: Artigo
Outras publicacións en: DYNA management
Obxectivos de Desenvolvemento Sustentable
Resumo
Demand forecasting is a very important feature in companies since it provides valuable information for taking decisions about planning, pricing and business growth strategies. In this paper, multi-country demand forecasting for a company of the construction industry is carried out. In the case study, we analyze different external variables from open data sources of each country in order to reduce uncertainty in demand forecasting. The analysis is carried out with different univariate and multivariate methods. The results show how the consideration of external variables improves the forecasts. Finally, forecasts of different kinds of demand are evaluated using Syntetos, Boylan and Croston classification methodology.