Nueva propuesta de evaluación de la Reputación CorporativaIndicador de Desempeño Reputacional

  1. Sonia Ferruz González 1
  1. 1 Universidad Pontificia Comillas
    info

    Universidad Pontificia Comillas

    Madrid, España

    ROR https://ror.org/017mdc710

Revue:
Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales

ISSN: 1696-019X

Année de publication: 2020

Número: 30

Pages: 331-349

Type: Article

DOI: 10.31921/DOXACOM.N30A17 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales

Résumé

Based on the concept of reputation by consensus previously proposed by the author in earlier research, this study conducts a comparative analysis of the most recognised methodologies in existence today for assessing corporate reputation, both in the academic as well as professional fields (reputation ranking). Moreover, this study allows for the identification of different theoretical approaches, their features, and the concepts related to reputation underlying the methodologies. Once all of the methods are compared, they are subsequently classified and analysed objectively. This research concludes that the proposal of a methodology for assessing corporate reputation through performance indicators is in line with the concept of reputation by consensus, and the objective is for it to become a valid, accepted methodology for reputation assessment.

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La source de données: Dialnet