Revisión de la investigación en el ámbito de la reputación corporativa

  1. Natalia Orviz Martínez 1
  2. Tatiana Cuervo Carabel 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revista:
3c Empresa: investigación y pensamiento crítico

ISSN: 2254-3376

Año de publicación: 2020

Volumen: 9

Número: 2

Páginas: 73-105

Tipo: Artículo

DOI: 10.17993/3CEMP.2020.090242.73-105 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: 3c Empresa: investigación y pensamiento crítico

Objetivos de desarrollo sostenible

Resumen

The importance of corporate reputation is a crucial issue for survival and business success, representing an intangible asset key for business management. In the field of management research, reputation has also a prominent place, as reflected in the high number of publications dealing with this topic. This paper provides an exploratory review of the literature, based on a bibliometric analysis through the Web of Science (WoS) database. In this paper, a search of publications in the last 25 years has been made, identifying a total of 1276 studies, including 589 in the final sample. The results of this study show a vision of the lines of research that are being carried out, analyzed by countries, institutions, the most productive authors, as well as the main scientific journals published in the field. The main research topics found are discussions about the concept and different measurement methodologies, organizational studies and marketing, as well as its relationship with other intangible assets, such as Corporate Social Responsibility.

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