Las agencias colombianas de publicidad como agentes del marketing nacional e internacional

  1. Merino Arribas, Adoración 1
  2. Repiso Caballero, Rafael 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Journal:
Anagramas: Rumbos y sentidos de la comunicación

ISSN: 1692-2522

Year of publication: 2016

Volume: 14

Issue: 28

Pages: 51-66

Type: Article

DOI: 10.22395/ANGR.V14N28A3 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Anagramas: Rumbos y sentidos de la comunicación

Sustainable development goals

Abstract

This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics.

Data source: Dialnet