Ranking UNIR, un proyecto de clasificación de la mejor publicidad iberoamericana

  1. Rafael Repiso 1
  2. Inmaculada Berlanga 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2015

Issue Title: Nuevos medios II

Volume: 24

Issue: 4

Pages: 479-484

Type: Article

DOI: 10.3145/EPI.2015.JUL.15 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Latin America through the awards made in national and international advertising festivals. The project is a novelty due to the vacuum of advertising rankings in the Latin American context. It has three main activity areas: the Iberoamerican advertising ranking and subnational rankings, a repository of the best adverts of the Latin American geographical area, and a directory of Latin American publicity agencies. These three dimensions make the UNIR Ranking an ideal product for academic research on Latin American advertising activities as well as for university teaching.

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Data source: Dialnet