Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review

  1. Vences, N.A.
  2. Díaz-Campo, J.
  3. Rosales, D.F.G.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2020

Volume: 11

Type: Review

DOI: 10.3389/FPSYG.2020.01787 GOOGLE SCHOLAR lock_openOpen access editor