An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan

  1. Wu, C.-W.
  2. Guaita Martínez, J.M.
  3. Martín Martín, J.M.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2020

Volume: 37

Issue: 9

Pages: 1185-1193

Type: Article

DOI: 10.1002/MAR.21350 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus