Branded content on twitch: An opportunity for brands

  1. García-Rivero, A.
  2. Santamarina, J.P.O.
Book:
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

ISBN: 9781668439715

Year of publication: 2023

Pages: 31-48

Type: Book chapter

DOI: 10.4018/978-1-6684-3971-5.CH002 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus