Use of twitter for health communicationA systematic review

  1. Diaz-Campo, Jesús 1
  2. Cambronero-Saiz, Belén 1
  3. Chaparro-Domínguez, María-Ángeles 2
  1. 1 Facultad de Empresa y Comunicación, Universidad Internacional de La Rioja, España
  2. 2 Facultad de Ciencias de la Información, Universidad Complutense de Madrid, España
Journal:
Revista Española de Comunicación en Salud

ISSN: 1989-9882,  2444-6513

Year of publication: 2023

Volume: 14

Issue: 1

Pages: 95-105

Type: Article

DOI: 10.20318/RECS.2023.7049 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Revista Española de Comunicación en Salud

Sustainable development goals

Abstract

Introducción: Las redes sociales se han convertido en uno de los principales canales de comunicación sanitaria 2.0. En concreto, Twitter tiene características particularmente significativas para brindar información de manera rápida y sencilla, sin embargo, aún existe controversia sobre la conveniencia de su uso. Objetivos: Identificar los principales temas de salud tratados, los usos de Twitter en la comunicación en salud y caracterizar las valencias (positivas y negativas) asociadas a cada uso. Metodología: Revisión sistemática siguiendo las directrices PRISMA en las bases de datos (Web of Science y Pubmed). Se recuperaron 610 artículos, de los cuales analizamos 83 que cumplían con los criterios de inclusión. Resultados: La revisión identificó cinco usos de Twitter: Conversación, Compromiso, Información, Prevención y Conciencia, y estableció las definiciones de las valencias positivas y negativas asociadas a cada uso. Los usos más comunes encontrados fueron Conversación y Compromiso. Asimismo, las dos áreas más estudiadas fueron Salud Pública y Enfermedades Infecciosas. Conclusión: No hay consenso sobre la utilidad de Twitter como herramienta de información o de generación de debate, aunque se destaca la efectividad de la plataforma para medir el impacto de las campañas de salud.

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