A loyalty model according to membership longevity of low-cost fitness centerquality, value, satisfaction, and behavioral intention

  1. García-Fernández, Jerónimo 1
  2. Gálvez-Ruíz, Pablo 2
  3. Fernández-Gavira, Jesús 1
  4. Vélez-Colón, Luisa 3
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  3. 3 Sport Management Department West Virginia University
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Revista:
Revista de psicología del deporte

ISSN: 1132-239X,  1988-5636

Año de publicación: 2016

Título del ejemplar: Economía, gestión y márketing en organizaciones deportivas

Volumen: 25

Número: 1

Páginas: 107-110

Tipo: Artículo

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Otras publicaciones en: Revista de psicología del deporte

Resumen

Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless, few are those who have studied the influence of such variables on objective measures like membership longevity. For this reason, the objective of this study was to examine a loyalty model by means of the relationship between perceived quality, satisfaction, and future intentions with regard to client loyalty. The study counted with 15820 client (8462 women and 7358 men) participants who answered an online questionnaire. A descriptive analysis, factorial confirmatory and multi-group analysis were conducted. The findings demonstrate a valid and reliable model where relationships among the variables are positive and significant, with differences among the groups according to the longevity of membership.

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Fuente de los datos: Dialnet