Motivos de uso de las redes sociales virtuales: análisis de perfiles de mujeres rurales

  1. Rocío Jiménez-Cortés 1
  2. Mª Ángeles Rebollo-Catalán 1
  3. Rafael García-Pérez 1
  4. Olga Buzón-García 1
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

Revista:
Relieve: Revista ELectrónica de Investigación y EValuación Educativa

ISSN: 1134-4032

Año de publicación: 2015

Volumen: 21

Número: 1

Tipo: Artículo

DOI: 10.7203/RELIEVE.21.1.5153 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Relieve: Revista ELectrónica de Investigación y EValuación Educativa

Objetivos de desarrollo sostenible

Resumen

This paper reports some of the findings from a study that aimed to analyse the motives for using social networking sites and to establish profiles from their responses. To do this, we carried out a survey study based on a purposely designed questionnaire answered by 478 women from rural areas of Andalusia aged 18 to 65. From an analysis of the responses, we identified two profiles based on the use motives of social networking sites. The results indicate that women, who use social networks with a higher diversity of uses, also express higher level of intensity, ability and autonomy of use. In contrast, women who use only social networks with a relational purpose, also express lower level of intensity, ability and autonomy in the use of social networks. These findings suggest that use motives is a predictor variable of rural women’s digital inclusion in the social networks. The findings allow us to rethink the educational proposals of digital literacy.

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