Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter

  1. Carlos Barroso-Moreno 1
  2. Laura Rayón-Rumayor 1
  3. Elena Bañares-Marivela 1
  4. José Hernández-Ortega 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revue:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Année de publication: 2023

Titre de la publication: Digital native media ecosystem

Volumen: 32

Número: 2

Type: Article

DOI: 10.3145/EPI.2023.MAR.11 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: El profesional de la información

Objectifs de Développement Durable

Résumé

Las plataformas digitales son espacios de participación social con un valor significativo para el desarrollo de la identidad de adolescentes y adultos emergentes. El objetivo de esta investigación es identificar el comportamiento y visibilidad del contenido LGTB a partir de las publicaciones de Instagram, TikTok y Twitter desde el 16 de mayo al 16 de noviembre de 2022, recopilando 539.389 publicaciones. Las técnicas de monitorización de redes sociales capturan las publicaciones con las palabras clave LGTB o LGBT en español e inglés, conformando la base de datos. La metodología se articula en torno a un diseño mixto: por un lado, se analiza la base de datos con técnicas de big data y, por otro, se seleccionan las 10 publicaciones más virales de cada red social. Los resultados evidencian una difusión de la identidad de género asimétrica en contenido y significado entre las diferentes redes sociales. Los perfiles de Twitter cuentan con mayor número de publicaciones (61%), polarización, menor viralidad y albergan una LGTBfobia visible. Instagram tiene un número de publicaciones (37%) y viralidad media con sentimientos positivos. TikTok tiene menos publicaciones (2%), menor polarización, mensajes positivos y viralidad extrema. Las tres redes recogen las manifestaciones del Orgullo como símbolo del colectivo porque desestabilizan y enfrentan la opresión LGTBfobia al ocupar los espacios públicos, convirtiéndose en un armario abierto sin estigma ni vergüenza, reflejado en las redes sociales. Estas plataformas tienen un comportamiento multidimensional, asimétrico y diferenciado para el contenido LGTB, que evidencia la necesidad de garantizar el respeto a la diversidad de identidad sexual y de género en las plataformas digitales.

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