USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

  1. Palos-Sanchez, Pedro
  2. Saura, Jose Ramon
  3. Reyes-Menendez, Ana
  4. Esquivel, Ivonne Vasquez
Journal:
JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS

ISSN: 1647-3183

Year of publication: 2018

Volume: 6

Issue: 3

Pages: 258-270

Type: Article