Cómo afrontar la adaptación cultural de las Multinacionales Chinas en España / How to face cultural adaptation of the Chinese multinational companies in Spain

  1. Miravitlles-Matamoros, Paloma 1
  2. Achcaoucaou-Iallouchen, Fariza 1
  3. Barahona-Márquez, Felix 1
  1. 1 Universitat de Barcelona
    info

    Universitat de Barcelona

    Barcelona, España

    ROR https://ror.org/021018s57

Journal:
Emprendimiento y negocios internacionales

ISSN: 2530-5603

Year of publication: 2017

Volume: 2

Issue: 2

Pages: 29-33

Type: Article

DOI: 10.20420/ENI.2017.190 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Emprendimiento y negocios internacionales

Abstract

La adaptación cultural de las EMNEs en Europa, es de particular relevancia debido a la considerable distancia cultural entre economías emergentes y desarrolladas y los conflictos isomórficos que pueden surgir a nivel de filial. Aquí, examinamos este problema a través de dos casos de estudio de filiales chinas que operan en España. Nuestros hallazgos sugieren que la adopción y adaptación de los valores y prácticas culturales chinos al entorno local permite a la filial alinearse con la cultura de la empresa matriz al mismo tiempo que se integra en el entorno de acogida, resolviendo así cualquier conflicto isomórfico.The cultural adaptation of Emerging Market Multinational Enterprises (EMNEs) to Europe is of particular relevance owing to the considerable cultural distance between emerging and developed economies and the isomorphic conflicts that can arise at the subsidiary level. Here, we examine this problem by reporting two case studies of Chinese subsidiaries operating in Spain. Our findings suggest that the adoption and adaptation of Chinese cultural values and practices to the local environment allow the subsidiary to align itself with the parent organization’s culture at the same time as it embeds itself in the host environment, thus resolving any isomorphic conflicts. 

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