Héroes, ídolos y Jóvenes influencersIndustrias Culturales y modelos de identidad en TikTok
- M. Pilar Lacasa Díaz 1
- Noelia Carbonell Bernal 2
- Silvia Duran Bonavila
- Paloma Contreras Pulido
- 1 Universidad de Alcalá / Universidad Internacional de la Rioja
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2
Universidad Internacional de La Rioja
info
- Vicenta Gisbert Caudeli (coord.)
- Clotilde Lechuga Jiménez (coord.)
- Maria del Carmen González Rivero (coord.)
ISSN: 2695-9933
Année de publication: 2022
Volumen: 11
Número: 2
Pages: 3
Type: Article
D'autres publications dans: TECHNO REVIEW: International Technology, Science and Society Review / Revista Internacional de Tecnología, Ciencia y Sociedad
Résumé
This study explains on how the TikTok platform can contribute to developing different identity models among teenage fans mediated by cultural industries. The theoretical models are those that focus on popular culture (Fiske, 1989) and, more recently, in the TikTok study (Abidin, 2021). The methodology combines big and small data analysis, inspired by the content analysis techniques, and looking at multimodal discourses. The results show different dimensions from which cultural industries build the identity of heroes, idols, or influencers. The focal points of the conclusions are the challenges posed to research by studying this social network.
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