Most Important Parameters At Professional Football Academies In Spain: The Parent’s Perspective

  1. León Quismondo, Jairo 2
  2. Bonal, Jose Ramón 2
  3. Fernández Luna, Álvaro 2
  4. Pérez González, Benito 1
  5. Burillo, Pablo 2
  1. 1 Universidad Internacional Isabel I de Castilla
    info

    Universidad Internacional Isabel I de Castilla

    Burgos, España

    ROR https://ror.org/055sgt471

  2. 2 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Actes:
27th European Sport Management Conference

Editorial: EASM

ISBN: 978-84-09-14068-8

Any de publicació: 2019

Pàgines: 271-273

Tipus: Aportació congrés

GOOGLE SCHOLAR

Resum

What are the aspects that parents take into consideration while making the decisionabout their child’s professional football (i.e., soccer) academy?The main objective of this research is to discover the priority aspects for parents ofplayers of professional football clubs’ youth academies in Spain. Consequently, thesecondary objective is to know the level of importance and performance of differentelements of professional football academies, as well as the level of discrepancy betweenboth levels. This information can be used later by marketing departments and playerservices departments of the academies in any of their management processes(recruitment, player loyalty, or parents’ satisfaction). The understanding of consumersexpectations and behaviour towards professional youth football academies preferencescould be key on the administration of financial and human resources.

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