Impacto de la inteligencia artificial en los modelos de negocio exponenciales intensivos en datos

  1. Luis Miguel Garay Gallastegui 1
  1. 1 ESIC University
Libro:
Digitalización de empresas y economía: tendencias actuales
  1. Nañez Alonso, Sergio Luis (coord.)
  2. Reier Forradellas, Ricardo Francisco (coord.)

Editorial: Dykinson

ISBN: 978-84-1122-623-3

Año de publicación: 2022

Páginas: 129-142

Tipo: Capítulo de Libro

Resumen

Machine learning is already part of the digital transformation of companies, allowing them to create systems that learn automatically and improve with experience without the need to be programmed. Furthermore, these techniques are also used to extract knowledge or patterns of interest from data. That is why business entrepreneurship takes into account the contributions of Artificial Intelligence and where these technologies are headed, considering them not only from a technological point of view but also for their transformative impact on business. It is in this context where linear business models give way to exponential businesses that are intensive in the use of data, with important benefits in entrepreneurship. As an additional conclusion, these specific data-based business models should not underestimate the risks of using biased or incomplete information from the very design of their core business systems and applications.