Dimensiones clave para revitalizar áreas comerciales urbanasel caso de Getafe, España

Resumen

The proliferation of Business Improvement Districts (BIDs) in several countries has made the identification of their factors for success a very interesting question. The objective of this work is twofold: 1) To conceptualize BIDs as collections of resources and capabilities that provide competitive advantages in the market; and 2) To identify the factors for success of these commercial urban areas. This research carried out a literature review of those factors, and we have used a questionnaire to measure the perceptions of retailers located in these areas. In this paper a model in higher-order confirmatory factor analysis is estimated for evaluating the relevance of those factors. The main conclusions of this study allow to characterize their four factors of success, and quantify its relevance to different levels of managerial performance. The main contribution of this research presents a generalizable method for revitalizing commercial areas from the perspective of retailers in order to reduce the uncertainty involved in risky decisions made by those planning the constitution and the revitalization of these areas, both town centre managers and private entrepreneurs as public authorities.