Flagship, nuvos enfoques para la imagen corporativa de las empresasel caso telefónica
ISSN: 1605-4806
Year of publication: 2012
Issue Title: Comunicación y derechos humanos
Issue: 81
Type: Article
More publications in: Razón y palabra
Abstract
The following article presents a case study of the flagship of Telefónica as a strategic weapon for the company's corporate image. Outlines the objectives, the purpose of this project and a comparison with other successful international flagships