¿Qué piensan los directores europeos sobre los riesgos y oportunidades de la comunicación de la RSC?

  1. Illia, Laura
  2. Rodríguez-Cánovas, Belén
  3. González del Valle Brena, Almudena
Revista:
aDResearch: Revista Internacional de Investigación en Comunicación

ISSN: 1889-7304

Año de publicación: 2012

Título del ejemplar: Responsabilidad Social Corporativa

Número: 6

Páginas: 66-91

Tipo: Artículo

DOI: 10.7263/ADRESIC-006-04 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: aDResearch: Revista Internacional de Investigación en Comunicación

Objetivos de desarrollo sostenible

Resumen

After the many recent corporate scandals, the social and ethical engagement with society of corporations has leaped considerably, now suffering the latter an enormous pressure to communicate information related to Corporate Social Responsibility (CSR). However, the task of disclosing CSR is far from easy for its managers. Sometimes it is perceived as way of attaining an opportunistic aim, as a marketing tool with the objective of giving an image of being a responsible business, one that takes into account all stakeholders. This article gives an overview of the main academic contributions on communicating CSR, and of the risks related to this disclosure. Through interviews results, the research explores opinions about CSR disclosure by communication directors or CSR directors, from 250 main European companies. The object of study was to delve into what these directors believe about risks and opportunities when communicating CSR. The study also tries to give an overview of the problematic issues that these managers may encounter when dealing with CSR disclosure.

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Fuente de los datos: Dialnet