Compartición de noticias en redes sociales. Difusión selectiva y poder social

  1. Francisco Segado-Boj
  2. María-Ángeles Chaparro-Domínguez
Revista:
Cuadernos.Info

ISSN: 0719-3661

Año de publicación: 2021

Número: 50

Páginas: 45-68

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Cuadernos.Info

Resumen

This research analyses the way in which news sharing activity diverges according to the different targets defined by social power theory. This theory posits that interactions among individuals are driven by goal-oriented behaviors towards their peers, namely: reward, coercion, legitimation, identification, referential or expertise showcase. Our paper aims to identify how such objectives influence on what news are shared (hard or soft, emotional, or useful) and where are they shared (open asymmetrical, broadcast model, such Facebook or Twitter, or closed, symmetrical, narrowcast platforms like WhatsApp). We applied an experience sample method that gathered information regarding 830 pieces of news shared by 279 adult participants in Spain. Among the main results introduced by our study we point that the most common targets when sharing news were reward, legitimation, and expertise showcase. Open asymmetrical social media were used to share news items with proselytizing goals (to convince, persuade or correct). Such goals were pursued by sharing hard news, meanwhile soft news where shared mostly to reward peers, understood as a way of bonding pre-existing social links. The emotional aspect (positive affect) is only relevant when the goal is identification. In the rest of occasions, usefulness is the most powerful drier to news sharing

Referencias bibliográficas

  • An, J., Quercia, D., Cha, M., Gummadi, K., & Crowcroft, J. (2014). Sharing political news: the balancing act of intimacy and socialization in selective exposure. EPJ Data Science, 3(1), 12. https://doi.org/10.1140/epjds/s13688-014-0012-2
  • Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586–607. https://doi.org/10.1016/j.jcps.2014.05.002
  • Boczkowski, P. J., Matassi, M., & Mitchelstein, E. (2018). How Young Users Deal With Multiple Platforms: The Role of Meaning-Making in Social Media Repertoires. Journal of Computer-Mediated Communication, 23(5), 245–259. https://doi.org/10.1093/jcmc/zmy012
  • Chaudhry, I. & Gruzd, A. (2019). Expressing and Challenging Racist Discourse on Facebook: How Social Media Weaken the “Spiral of Silence” Theory. Policy & Internet, 12(1), 88-108. https://doi.org/10.1002/poi3.197
  • Dubois, E. & Blank, G. (2018). The echo chamber is overstated: the moderating effect of political interest and diverse media. Information, Communication & Society, 21(5), 729–745. https://doi.org/10.1080/1369118X.2018.1428656
  • Duffy, A. & Ling, R. (2019). The Gift of News: Phatic News Sharing on Social Media for Social Cohesion. Journalism Studies, 21(1)1, 72-87. https://doi.org/10.1080/1461670X.2019.1627900
  • Emerson, R. M. (1987). Toward a theory of value in social exchange. In K. Cook (Ed.), Social Exchange Theory. SAGE.
  • French Jr., J. R. P. & Raven, B. (1959). The bases of social power. In D. Cartwright (Ed.), Studies in social power (pp. 150–167). University of Michigan.
  • Gil-López, T., Shen, C., Benefield, G. A., Palomares, N. A., Kosinski, M., & Stillwell, D. (2018). One Size Fits All: Context Collapse, Self-Presentation Strategies and Language Styles on Facebook. Journal of Computer-Mediated Communication, 23(3), 127–145. https://doi.org/10.1093/jcmc/zmy006
  • Gil De Zúñiga, H., Diehl, T., Huber, B., & Liu, J. (2017). Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction. Cyberpsychology, Behavior, and Social Networking, 20(9), 540–542. https://doi.org/10.1089/cyber.2017.0295
  • Goncalves, J., Kostakos, V., & Venkatanathan, J. (2013). Narrowcasting in social media: Effects and perceptions. In Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013 (pp. 502–509). ACM. https://doi.org/10.1145/2492517.2492570
  • Guess, A., Nagler, J., & Tucker, J. (2019). Less than you think: Prevalence and predictors of fake news dissemination on Facebook. Science Advances, 5(1), eaau4586. https://doi.org/10.1126/sciadv.aau4586
  • Hasell, A. & Weeks, B. E. (2016). Partisan Provocation: The Role of Partisan News Use and Emotional Responses in Political Information Sharing in Social Media. Human Communication Research, 42(4), 641–661. https://doi.org/10.1111/hcre.12092
  • Holton, A. E., Coddington, M., Lewis, S. C., & Zúñiga, H. G. de. (2015). Reciprocity and the News: The Role of Personal and Social Media Reciprocity in News Creation and Consumption. International Journal of Communication, 9, 2526-2547. Retrieved from http://ijoc.org/index.php/ijoc/article/view/3598
  • Hossain, M. A., Dwivedi, Y. K., Chan, C., Standing, C., & Olanrewaju, A. S. (2018). Sharing political content in online social media: A planned and unplanned behaviour approach. Information Systems Frontiers, 20(3), 485-501. https://doi.org/10.1007/s10796-017-9820-9
  • Houston, J. B., McKinney, M. S., Thorson, E., Hawthorne, J., Wolfgang, J. D., & Swasy, A. (2018). The twitterization of journalism: User perceptions of news tweets. Journalism, 21(5), 614-632. https://doi.org/10.1177/1464884918764454
  • Johnson, B. K. & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148–158. https://doi.org/10.1016/j.chb.2018.01.008
  • Kalogeropoulos, A., Negredo, S., Picone, I., & Nielsen, R. K. (2017). Who Shares and Comments on News?: A Cross-National Comparative Analysis of Online and Social Media Participation. Social Media + Society, 3(4). https://doi.org/10.1177/2056305117735754
  • Kalsnes, B. & Larsson, A. O. (2019). Facebook News Use During the 2017 Norwegian Elections—Assessing the Influence of Hyperpartisan News. Journalism Practice, 15(2), 209-225. https://doi.org/10.1080/17512786.2019.1704426
  • Karapanos, E., Teixeira, P., & Gouveia, R. (2016). Need fulfillment and experiences on social media: A case on Facebook and WhatsApp. Computers in Human Behavior, 55, 888–897. https://doi.org/10.1016/J.CHB.2015.10.015
  • Katz, E. (1959). Mass communications research and the study of popular culture: An editorial note on a possible future for this journal. Studies in Public Communication, 2, 1–6. Retrieved from http://repository.upenn.edu/asc_papers/165
  • Kilgo, D. K., Harlow, S., García-Perdomo, V., & Salaverría, R. (2018). A new sensation? An international exploration of sensationalism and social media recommendations in online news publications. Journalism, 19(11), 1497–1516. https://doi.org/10.1177/1464884916683549
  • Kim, E. & Ihm, J. (2019). More Than Virality: Online Sharing of Controversial News With Activated Audience. Journalism & Mass Communication Quarterly, 97(1), 118-140. https://doi.org/10.1177/1077699019836950
  • Knobloch-Westerwick, S. & Kleinman, S. B. (2012). Preelection Selective Exposure. Communication Research, 39(2), 170–193. hhttps://doi.org/10.1177/0093650211400597
  • Kubey, R., Larson, R., & Csikszentmihalyi, M. (1996). Experience Sampling Method Applications to Communication Research Questions. Journal of Communication, 46(2), 99–120. https://doi.org/10.1111/j.1460-2466.1996.tb01476.x
  • Kümpel, A. S. (2019). The Issue Takes It All? Digital Journalism, 7(2), 165–186. https://doi.org/10.1080/21670811.2018.1465831
  • Larsson, A. O. (2019). Winning and losing on Social Media-Comparing viral political posts across platforms. Convergence: The International Journal of Research into New Media Technologies, 7(2), 165-186. https://doi.org/10.1002/jnr.490380513
  • Lee, C. S. & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339. https://doi.org/10.1016/j.chb.2011.10.002
  • Liu, D. & Campbell, W. K. (2017). The Big Five personality traits, Big Two metatraits and social media: A meta-analysis. Journal of Research in Personality, 70, 229–240. https://doi.org/10.1016/j.jrp.2017.08.004
  • Lottridge, D. & Bentley, F. R. (2018). Let’s Hate Together. How People Share News in Messaging, Social, and Public Networks. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems - CHI ’18 (paper n. 60). ACM Press. https://doi.org/10.1145/3173574.3173634
  • Lukes, S. (2005). Power: A Radical View. McMillan.
  • Marwick, A. E. & boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114–133. https://doi.org/10.1177/1461444810365313
  • Noguera-Vivo, J. M. (2018). You get what you give : Sharing as a new radical challenge for journalism. Communication & Society, 31(4), 147–158. https://doi.org/10.15581/003.31.4.147-158
  • Oeldorf-Hirsch, A. & Sundar, S. S. (2015). Posting, commenting, and tagging: Effects of sharing news stories on Facebook. Computers in Human Behavior, 44, 240–249. https://doi.org/10.1016/j.chb.2014.11.024
  • Orellana-Rodriguez, C. & Keane, M. T. (2018). Attention to news and its dissemination on Twitter: A survey. Computer Science Review, 29, 74–94. https://doi.org/10.1016/J.COSREV.2018.07.001
  • Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25(2), 578–586. https://doi.org/10.1016/J.CHB.2008.12.024
  • Segado-Boj, F., Díaz-Campo, J., Fernández-Gómez, E., & Chaparro-Domínguez, M.-Á. (2019). Spanish academics and social networking sites: Use, non-use, and the perceived advantages and drawbacks of Facebook, Twitter, LinkedIn, ResearchGate, and Academia.edu. First Monday, 24(5). https://doi.org/10.5210/fm.v24i5.7296
  • Segado-Boj, F., Díaz-Campo, J., & Quevedo-Redondo, R. (2019). Influence of the 'News finds me' Perception on News Sharing and News Consumption on Social Media. Communication Today, 10(2), 90–104. Retrieved from https://www.communicationtoday.sk/wp-content/uploads/07.-SEGADO-BOJ-et-al.-%E2%80%93-CT-2-2019.pdf
  • Shin, J. & Thorson, K. (2017). Partisan Selective Sharing: The Biased Diffusion of Fact-Checking Messages on Social Media. Journal of Communication, 67(2), 233–255. https://doi.org/10.1111/jcom.12284
  • Swart, J., Peters, C., & Broersma, M. (2018). Shedding light on the dark social: The connective role of news and journalism in social media communities. New Media & Society, 20(11), 4329–4345. https://doi.org/10.1177/1461444818772063
  • Thompson, N., Wang, X., & Daya, P. (2019). Determinants of News Sharing Behavior on Social Media. Journal of Computer Information Systems, 60(6), 593-601. https://doi.org/10.1080/08874417.2019.1566803
  • Waterloo, S. F., Baumgartner, S. E., Peter, J., & Valkenburg, P. M. (2018). Norms of online expressions of emotion: Comparing Facebook, Twitter, Instagram, and WhatsApp. New Media and Society, 20(5), 1813-1831. https://doi.org/10.1177/1461444817707349
  • Winter, S., Metzger, M. J., & Flanagin, A. J. (2016). Selective Use of News Cues: A MultipleMotive Perspective on Information Selection in Social Media Environments. Journal of Communication, 66(4), 669–693. https://doi.org/10.1111/jcom.12241
  • Witschge, T., Anderson, C., Domingo, D., & Hermida, A. (2018). Dealing with the mess (we made): Unraveling hybridity, normativity, and complexity in journalism studies. Journalism, 20(5), 651–659. https://doi.org/10.1177/1464884918760669
  • Yang, C. (2016). Instagram Use, Loneliness, and Social Comparison Orientation: Interact and Browse on Social Media, But Don’t Compare. Cyberpsychology, Behavior, and Social Networking, 19(12), 703–708. https://doi.org/10.1089/cyber.2016.0201
Fuente de los datos: Dialnet