Hábitos del usuario y tipo de red social como predictores de consumo y difusión de noticias

  1. Jesús Díaz-Campo 1
  2. Francisco Segado-Boj 2
  3. Erika Fernández-Gómez 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2021

Issue Title: Interacción y visualización / Interaction and visualization

Volume: 30

Issue: 4

Type: Article

DOI: 10.3145/EPI.2021.JUL.17 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Sustainable development goals

Abstract

User behavior patterns when consuming and sharing information on social networks are analyzed, paying special attention to the effects of the type of presentation and the type of social network. As is common when analyzing activity on social networks, we used the experience sampling method, in which a group of volunteer participants are asked, at different times, a set of questions about their recent activity or experience. The sample consisted of 279 subjects. The results show that news requiring a greater effort is usually shared through closed networks, while in open networks there is a tendency to share more superficial information. No significant differences are found between the degree of reading of the news and the type of social network where it is shared. Moreover, the level of consumption does not influence the degree of reading of the shared material. The level of enjoyment of the news is found to influence its degree of reading. The differences between networks highlight that, on Facebook, the frequency of use influences the dynamics of consumption and sharing, with shared news being more emotional and useful. In contrast, in the case of Twitter, there is a greater preference for so-called soft information.

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Funding information

Esta investigación es un resultado del proyecto Consumo de noticias en medios sociales. Análisis de factores en la selección y difusión de contenidos mediáticos, referencia CSO2017-86312-R financiado por el Ministerio de Economía, Industria y Competitividad (Mineco), la Agencia Estatal de Investigación (AEI) y el Fondo Europeo de Desarrollo Regional (Feder), dentro de la convocatoria 2017 de ayudas a proyectos de I+D+I correspondientes al Programa Estatal de Investigación, Desarrollo e Innovación Orientada a los Retos de la Sociedad en el marco del Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016.

Funders

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