La adopción de las aplicaciones de banca móvil desde una perspectiva dual

  1. MEDINA-MOLINA, CAYETANO 1
  2. REY-MORENO, MANUEL 2
  3. CAZURRO-BARAHONA, VICTOR 3
  4. PARRONDO, SERGIO 1
  1. 1 Universidad Internacional Isabel I de Castilla
    info

    Universidad Internacional Isabel I de Castilla

    Burgos, España

    ROR https://ror.org/055sgt471

  2. 2 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  3. 3 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

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Revista:
Sociología y tecnociencia: Revista digital de sociología del sistema tecnocientífico

ISSN: 1989-8487

Any de publicació: 2019

Títol de l'exemplar: New technological challenges: Robotics, big data and other tecnologies.

Volum: 9

Número: 2

Pàgines: 1-22

Tipus: Article

DOI: 10.24197/ST.2.2019.1-22 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Sociología y tecnociencia: Revista digital de sociología del sistema tecnocientífico

Resum

El surgimiento de las Fintech provoca un incremento de la competencia para el sector bancario ya que, además de ofrecer servicios más orientados a los clientes y optimizar el uso de las tecnologías, en muchas ocasiones centran su actividad en ofertar en productos que venía ofreciendo la banca tradicional. Por su parte, la banca tradicional encuentra en las apps una herramienta fundamental y una vía para contrarrestar la presión de los nuevos competidores. El presente trabajo se dirige a analizar, a través de un modelo de factor dual los favorecedores e inhibidores de la adopción de las apps de banca móvil. Basado en un trabajo de campo de 240 encuestas, y tras aplicar Modelos de Ecuaciones Estructurales, de acuerdo con los resultados, entre los facilitadores de la adopción de las apps de banca móvil juega un papel fundamental la expectativa de resultado, mientras que la satisfacción y los costes hundidos generan la inercia en el uso de la banca digital

€ Mostra el finançament

Informació de finançament

Este trabajo se ha realizado en el marco del Proyecto de Investigación “Las plataformas multilaterales y banca digital”, Programa de Becas TFG/TFM – Convocatoria 2017/18 de la Universidad Isabel I.

Finançadors

  • Universidad Isabel I Spain

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