What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

  1. Zollo, L.
  2. Carranza, R.
  3. Faraoni, M.
  4. Díaz, E.
  5. Martín-Consuegra, D.
Revue:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Année de publication: 2021

Volumen: 60

Type: Article

DOI: 10.1016/J.JRETCONSER.2020.102432 GOOGLE SCHOLAR