Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria

  1. Alicia Izquierdo-Yusta 1
  2. Ana Isabel Jiménez-Zarco 2
  3. Inés González-González 3
  4. Carmen M. Gómez-Cantó 4
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universitat Oberta de Catalunya
    info

    Universitat Oberta de Catalunya

    Barcelona, España

    ROR https://ror.org/01f5wp925

  3. 3 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  4. 4 Universidad de Castilla-La Mancha
    info

    Universidad de Castilla-La Mancha

    Ciudad Real, España

    ROR https://ror.org/05r78ng12

Journal:
Journal of Management and Business Education

ISSN: 2605-1044

Year of publication: 2020

Volume: 3

Issue: 2

Pages: 108-128

Type: Article

DOI: 10.35564/JMBE.2020.0008 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Journal of Management and Business Education

Sustainable development goals

Abstract

Currently universities need to be competitive. The current environment forces universities to design strategies where the student becomes the center of their activity. Elements such as student satisfaction become key performance indicators of the strategy, so that universities are required to establish metrics that make it possible to measure the level of performance achieved based on the objectives they had previously set. In order to verify it, through a series of dimensions that measure the satisfaction of the teaching-learning process, a scale has been proposed to measure satisfaction. To confirm the consistency of the proposed scale, the reliability and validity indicators of the same were verified. The selected sample corresponds to university students studying undergraduate and master’s degrees in the online mode. Results obtained show the importance of correctly setting the objectives and contents of the different subjects that make up the curricula of each grade, as well as the outstanding role that the teacher has in said process.